Framexpress

Aluminium windows and doors have come a long way in the last decade. Once seen as a specialist or premium product, aluminium is now one of the fastest-growing materials in the trade market, and much of that growth is being led by the South of England. According to the  WindowBASE Window & Door Market Trends Report 2025 , aluminium continues to gain traction across the UK, with the South East and South West showing the strongest adoption. Aluminium now represents around 30% of the total window and door market by value, driven by design-led demand and evolving homeowner expectations. For the trade, that shift means opportunity. Installers who understand what’s driving aluminium’s growth and how to meet those expectations can stay ahead of the curve and build stronger, more profitable businesses. Why the South is setting the trend The South has historically led in housing and design trends, from London and the Home Counties to the South Coast and West Country. Hig...